There are products and services I love that are annoying, but that’s okay, because that’s part of being in love. And there are products and services that are annoyance-free, but I don’t love them. That’s okay too. I like them just fine.

Seth Godin on the difference between beloved and tolerable. We all want to see our work loved, perhaps we should strive to be less annoying first? It’s a great big leap to go from annoying to loved.