marketing

Thu, 2008-09-18 09:57.

This is why I read Seth Godin

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Tue, 2008-09-16 13:36.

How do you find your biggest fans?

You can do market research. You can study focus groups. You can try to start a Facebook group or roll your own online community. Or, if you are Robert Scoble and Seagate, you can invite your fans to meet you in Times Square for a free hard drive.

Seagate fans in Times Square Scoble tweets the Seagate winners New Seagate FreeAgent

Seagate just launched the fall lineup of their FreeAgent external hard drive family. They rented space on the two biggest screens in Times Square to tell everyone about it. And they gave away a handful of drives to some of their best fans.

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Fri, 2008-08-01 22:56.

"I call dregs"

Calling "dregs" is actually a great marketing strategy. It lets the community know that you'll backstop them, you'll worry about what's left, and you're happy to be generous.

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Thu, 2008-07-03 08:24.

The value of a perk is inversely related to the expectation of that perk.

seth godin. want to convert a customer for life? be amazing in an unexpected way.

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