Seagate

You can do market research. You can study focus groups. You can try to start a Facebook group or roll your own online community. Or, if you are Robert Scoble and Seagate, you can invite your fans to meet you in Times Square for a free hard drive.

Seagate just launched the fall lineup of their FreeAgent external hard drive family. They rented space on the two biggest screens in Times Square to tell everyone about it. And they gave away a handful of drives to some of their best fans.