time

Brian Regan points out that Pop Tarts® are the culmination of our impatient society. In addition to the traditional toaster-centric instructions, they have microwave instructions. Who is so busy that they don't have time to toast a Pop Tart®? Who needs to be awake and out the door in seconds? I would ask who doesn't? Who can afford to spend more time on something as trivial as a Pop Tart®? Microwaving is almost always better.